Partagás (cigar brand) Partagás is among the oldest extant brands of cigars, established in Havana in 1845. The name is used today by two independent and competing entities, one produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company, and the other produced in the Dominican Republic for the General Cigar Company, which is today a subsidiary of Swedish Match. The Spaniard Don Jaime Partagás Ravelo had worked in the Cuban tobacco business for years before establishing his own factory, Real Fábricas de Tabaco Partagás in 1845, on 60 Industria Street in Havana, one of the largest of its time. The name, which translates as "Partagás Royal Tobacco Factory," was supposedly chosen because of Don Jaime's status as cigar supplier to various European and Asian nobility. Don Jaime owned many of the best plantations in the Vuelta Abajo tobacco-growing region of Cuba and being able to choose from among the finest tobaccos on the island made the brand incredibly successful. Don Jaime is also believed to have experimented with various methods of fermenting and aging tobacco and is legendarily credited with hiring the first lector to read to and entertain the cigar rollers as they worked. Don Jaime was murdered (supposedly by a jealous rival he'd been vying with in one of his love affairs) on one of his plantations in either 1864 or 1868 and his son José Partagás took over the business. Later on, the factory and brand were sold to a banker named José A. Bance, who in turn sold it to the firm of Cifuentes, Fernández y Cía in 1900. In 1916, Don José Fernández seems to have left the firm and Ramón Cifuentes Llano joined with Francisco Pego Pita to form the new firm of Cifuentes, Pego y Cía. In 1927, the firm would acquire the rights to the Ramón Allones brand and at some unknown point the factory began to produce a brand named for its owner, Cifuentes.